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GUTOM

Technologies: WordPress, HTML, CSS, JavaScript

Tags: Website Development, WordPress Development

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GUTOM is a specialized packaging and processing company based in Germany that provides sustainable packaging solutions (such as paper-based alternatives for meat) alongside high-end processing equipment in partnership with industry leaders like G. Mondini.

As part of an intensive internship with Kapwa Marketing, I, along with 8 interns, were tasked with redesigning and migrating all 47 pages of the GUTOM website within a strict two-week deadline using WordPress as the underlying technology.

To hit our target without compromising quality, we split our team into two focused sub-teams, with myself leading one of the groups. 

  • Modular Templating - Prioritized building reusable page templates for layouts that shared identical structures. This systematic approach eliminated redundant work and reduced the number of pages needed from-scratch by 14.

  • Tiered Development Workflow - Standard pages featuring straightforward grid and flex layouts were rapidly delivered in under half a day, whereas complex interactive pages like the homepage required extensive customization, custom carousels, and animations.  I personally took ownership of the homepage, delivering its architecture, responsive design, and animations within three days.


The final week of the sprint was dedicated to rigorous quality assurance, layout adjustments, and content auditing. I guided my fellow interns in refining content alignment, and because the website copy was entirely in German, a language unfamiliar to our team, we enforced strict checks to ensure every line of copy matched the exact source text letter-for-letter.


Under the direction of manager Melvin Rüth, our team successfully delivered all 47 pages on schedule, and the final output was presented to the client, who expressed complete satisfaction. Working on this intense, fast-paced project significantly strengthened our capacity to tackle large-scale enterprise builds under tight commercial constraints.