From January to April 2026, I spent my internship implementing websites, ERP systems, and collaborating with employees and interns alike—experiences that made me reflect on how I approach work and interpersonal communication.
I had a one-on-one conversation with John Rüth, Kapwa's CEO, on April 22. Prior to that, I messaged him privately and asked about his perspective on planning for company growth. John has had significant experience in managing companies, both in Germany and the Philippines. He told me that, apart from WordPress implementations, he had been working on sales and marketing since his early 20s.
John’s quite knowledgeable in business, philosophy, and triathlons. He admits he doesn’t know everything, which makes him wise in spirit. He also speaks elegantly, is polite, and has control over his thoughts, whether in German or English.
During our conversation, one of the insights he told me was that customer value is subjective. In other words, what customers perceive as valuable for them depends on their needs and prior experiences. Every customer brings something unique to the table. Hence, he says that businesses must be adaptable and attuned to the unique needs of their customers. By personalizing their offerings, customers are more likely to purchase from them.
Another point John talked with me about was career paths. Throughout elementary and high school, I had imagined the various jobs I could take and would presumably excel at. At one point, I aspired to be a racecar driver. Nearing the end of college, I sometimes ask myself whether the path I’m walking towards for my career is right for me. But he said there’s no right or wrong choice. Even if people are giving you advice on what you should pursue, your choice ultimately depends on what you know so far and what you want to do. Know thyself.
Lastly, John has quite a lot to say about me, specifically how I proactively seek out opportunities and, while young, aim to enhance my skills broadly. I don’t think 40 minutes of our time was enough. He said he’s free to get in touch anytime for advice or to have a conversation. I’m also welcome to come back to Kapwa should the opportunity arise.
It was great to know John throughout my internship at Kapwa. I will definitely cherish the Wednesday huddles we had together with the other interns, conversing about our work and life in general.